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GlossaryArchitecture & engineering

Webhook

A webhook is a URL your application exposes, called automatically by a third-party service when an event happens (successful payment, new lead, file uploaded). Instead of periodically polling the third-party API, you receive the information as a near real-time push.

Webhooks are everywhere in modern integrations: Stripe notifies a payment, HubSpot a won deal, GitHub a merged pull request. On an AI or business integration project, they're often the trigger for a workflow: an event arrives, an agent or pipeline handles the rest. Designed well (signature, idempotency, retry queue), they make systems reactive without useless load.

Classic mistakes: not verifying the webhook signature (anyone can post fake events), not handling retries (the same event arrives multiple times), or running heavy logic directly in the HTTP handler (timeouts). A webhook should acknowledge quickly, then process asynchronously and idempotently.

Related expertiseAPI development & AI integrations
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