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GlossaryProduct & methodology

Scrum

Scrum is the most widely used agile framework for running software development iteratively. It defines specific roles (a Product Owner who prioritizes, a Scrum Master who facilitates, a development team that delivers), a fixed sprint cadence, and regular rituals (planning, daily standup, demo, retrospective).

On a client project, Scrum plays out concretely as a demo every two weeks, where the team shows working software instead of a status report. That cadence is what surfaces a misalignment on a feature after ten days, instead of after three months of development in the wrong direction. The retrospective, often underused, is the ritual that lets the team adjust how it works as the project progresses.

Many teams apply Scrum to the letter without asking whether each ritual actually adds value, turning the method into administrative overhead. The opposite mistake also happens: calling a setup "Scrum" when it has kept only the daily standup, with no sprint or retrospective. Either way, it's better to adapt the framework to the team's size and maturity than to chase surface-level compliance.

Related expertiseDevelopment team reinforcement
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