Growth Hacking
Growth hacking is a growth approach that favors quickly and cheaply testing a large number of actions (content, referrals, automation, virality) to identify what actually works. It stands in contrast to investing heavily in a single assumed-effective channel, relying instead on measuring every action closely.
In practice, a team doing growth hacking runs several small actions in parallel, say a referral program, an automated email sequence, and SEO-optimized content, each with a limited budget and timeframe. After a few weeks, the measured results (conversion rate, acquisition cost, virality) point to which channels deserve heavier investment. It's a particularly good fit for an MVP launch, when the marketing budget is tight and no channel has proven itself yet.
The trap is running experiment after experiment without first defining the metrics that will decide whether to continue or stop, which turns growth hacking into activity without clear direction. Another common mistake is switching channels too fast, before the data has had time to become meaningful. A good practice is to set a success criterion and a test duration before launching each experiment.
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