Smartrenting

The challenge: breaking the operational glass ceiling

To keep growing without simply growing headcount, Smartrenting needed to industrialize its rental management, reduce its reliance on manual tasks, make data dependable and deliver a client experience that was simple, transparent and reassuring.

A 360° approach: acquisition, ops, finance

Three pillars: a high-performing web acquisition funnel, a centralized operations cockpit for bookings, maintenance and cleaning, and an automated financial engine covering invoicing, SEPA transfers and multi-city reporting.

1. Ops & productivity: industrializing the field

Web apps for inventory checks, cleaning and initial visits: full traceability of operations, real-time incident reporting and automatic synchronization with bookings.

2. Owner experience & online acquisition

An acquisition-focused website paired with an owner Client Portal: guided onboarding, electronic signature, invoice tracking and rental period visibility.

3. Finance, reporting & payment automation

A custom real estate ERP managing the CRM, supporting documents and electronic signatures, while automating invoice generation, SEPA file preparation and consolidation in Metabase.

See the Smartrenting platform in action

A walkthrough of the platform: operations cockpit, owner portals and financial automations at the heart of the system.

Tech stack: a robust, scalable architecture

To connect numerous external APIs (Smily, Airbnb, KeyNest and more) and absorb load spikes, we built on a modern, robust, product-oriented web stack.

Front end: React, TypeScript, MUI, Storybook

Back end: NestJS, PostgreSQL, Redis

Infrastructure: Docker, AWS, GitHub

Testing: Jest, Playwright

Tools: Metabase, Figma, PostHog

Results: concrete impact

• Productivity multiplied: with the same team, the agency now manages up to 10 times more apartments.
• Controlled geographic expansion: several cities managed from a centralized headquarters in Paris.
• Zero critical data loss: information flows centralized, manual entry errors eliminated.

An integrated collaboration with the Smartrenting teams

Beyond the technical work, we operated like an internal team. Requirements workshops were run directly with field users, operations teams and customer service.

In parallel, we worked directly with leadership (CEO, COO) to align the product roadmap with the long-term strategy: feature prioritization, impact measurement and preparation for the next iterations.